Spotlight on CLAL 
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Reisman Award for Article of the Year 
	Presented to CLAL Rabbi Tsvi Blanchard by Lead Journal of Jewish Communal 
	Service  
	  
    By Judy Epstein, Director of Public Affairs
	
	On June 12, Rabbi Tsvi 
	Blanchard, a Ph.D. psychologist who is the Director of Organizational 
	Development at CLAL–The National Jewish Center for Learning and Leadership, 
	will receive the 2003 Bernard Reisman Journal of Jewish Communal Service 
	Article of the Year Award for “How to Think About Being Jewish in the 21st 
	Century: A New Model of Jewish Identity Construction,” published in the fall 
	of 2002.  The Journal, recognized as the voice in the field of Jewish 
	communal service, grants the award each year to the “most important, 
	informative, and innovative submission.”   
	“It is gratifying to be 
	honored not only by my peers and by the central address for Jewish communal 
	professionals, but for taking the risk of creating a new model,” said Rabbi 
	Blanchard.   
	In his article, Rabbi 
	Blanchard discussed how the existing models of Jewish identity, shaped by 
	the experiences of Jews as a minority immigrant group, do not consider the 
	tremendous freedom and openness of American society, which is based on 
	individual choice.  No longer bound by fear, Jews today can create their own 
	identity, thereby necessitating new models of identity construction founded 
	on choice.   
	
	“At CLAL, we’ve been working on contemporary Jewish identity formation for 
	the last several years,” said Rabbi Blanchard.  “As a leadership training 
	institute and think tank, CLAL is always looking for new models as part of 
	our revitalization of communities.  For Jewish life to remain invigorated in 
	the 21st century, we need to step out of the box.  That is what this article 
	sets out to do.“ 
	 “Many of the models of 
	Jewish identity that we inherited came from Eastern Europe pre-20th 
	century,” Rabbi Blanchard stated. “But from the outset, Jewish migration to 
	America demanded creating new paradigms appropriate to the new world.  We 
	still need to start that conversation.  There is nothing more important to 
	the Jewish people now than to consider new constructs of Jewish identity 
	based on the reality of American life.” 
	Some of Rabbi 
	Blanchard’s proposals include:  
	1) Spend less time creating standards for 
		existing categories we deem Jewish, and more time increasing the range 
		of expression of any given category, as well as adding new categories. 
	2) Begin to teach how to create and 
		maintain a Jewish identity throughout the lifecycle.
	3) Connect Jewish identity construction 
		with other significant life choices. 
	Dr. John Ruskay, Chair 
	of the Publications Committee of the Jewish Communal Service Association, 
	will present the award at the UJA-Federation of New York.  The tribute 
	acknowledges the work of Bernard Reisman, a longstanding colleague and 
	former Chair of the Committee for 20 years.  The Journal of Jewish 
	Communal Service has been published for 80 years. 
	
	      CLAL-The 
	National Jewish Center for Learning and Leadership is a leadership training 
	institute, think tank and resource center.  A leader in religious pluralism, 
	CLAL links Jewish wisdom with innovative scholarship to deepen civic and 
	spiritual participation in modern American life.  CLAL’s interdisciplinary 
	programs explore religious and national identity. 
	CLAL’s publications and materials 
	combine Jewish intellectual traditions with cutting-edge scholarship 
	to help transform North American Jewish communities. 
	The Jewish Communal 
	Service Association develops, nurtures, and supports Jewish communal 
	leadership as a valued profession.  Working across disciplines, it assists 
	local, national and international efforts to enhance professional knowledge, 
	research, education and networking, including promoting and sustaining 
	professional standards for the field. 
	 
	
     
 
    
    
 
    
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